Anikin
Sergey
Director · Moscow
/

Director specialising in commercials for TV and digital, as well as music videos. Theatre education, and a career built through every stage of production from the inside.

I also work as a neural director — one of the fastest-growing disciplines in modern content creation, integrating AI-generated imagery with traditional production.

I lead projects from concept to final render. With 100+ post-production projects behind me and a real understanding of editing and motion graphics, I think about how the material will live in post while still on set.

I have extensive experience directing celebrity talent. My directing finds a place where the brand's goal and the artist's truth meet, and that is where the work becomes something people actually watch.

My clients include federal and international companies: Yandex, Gazprom, Alfa Bank, KHL and other market leaders.